Grazia X Office ‘Shoespaper’

THE TASK: High street brand Office Shoes had teamed up with a publisher to produce a glossy magazine – but it wasn’t working for them and costs were becoming prohibitive.
THE RESPONSE: Produce a printed ‘Shoespaper’ – a newspaper all about shoes that gave the brand stand out appeal in a crowded market.
THE CREATIVE: A quarterly newspaper that ran in the middle of Grazia (with a cover discount). #showusyourshoes competition ran online, along with ‘guest editor’ influencers’ fashion advice, We also designed a template that allowed Office to run ads alongside so they were able to recoup costs.