Email: Lucy.dunneditor@gmail.com

I am an experienced journalist who has worked across some of the UK’s leading titles (print and online), both editorial and commercial. I have helped launch two award-winning media brands: Grazia Magazine and The-Pool.co.uk (no longer live).

I left The Telegraph in November to set up as a freelance editor specialising in content and copy writing, story telling and brand strategy. View my LinkedIn page for recent projects.

Until Autumn 2021 I was Deputy Editor of Telegraph Magazine + Lifestyle Editor of The Daily Telegraph.

As Deputy of the weekly news title, I commissioned and edited cover interviews and reports, and in my role as Lifestyle Editor, I oversaw content for several seasonal channels of Telegraph.co.uk, launched several newsletters and edited regular newspaper supplements. I also helped bring new digital event franchise, Telegraph Live to life.

20 years’ editing experience and
ten+ years in commercial content


I have ten+ years’ commercial content experience, conceiving, planning, writing and overseeing branded content campaigns. I have worked with many major brands including Office Shoes, EY, M&S, John Lewis and Starbucks .

In 2016 I helped create women’s platform, The-Pool.co.uk. As Deputy Editor + Head of Branded Content, I was part of a senior team who shaped the editorial identity and commercial content strategy.

I’m always open to new projects and collaborations, so do get in touch if you’d like to discuss how we can work together.

Please contact me via email at Lucy.dunneditor@gmail.com. I am also on Twitter and Instagram.

Words

Inside fashion designer Virgil Abloh’s private life with wife Shannon. New York Post, November, 2021

‘Renovating our house was the ultimate test of our marriage’ Telegraph, July, 2021

‘In 11 days we lost nine of
our residents’: A care home manager on the cost of Covid. Telegraph Magazine, December, 2020

‘Remembering the year to forget’: Review of the year, Telegraph Magazine, December 2020

‘I felt a wave of cool anger’: Australian ex-PM Julia Gillard on calling out Tony Abbott’s sexism. Telegraph Magazine, October, 2020

Elton cooked burgers and Freddie stole the show’: an insider’s view backstage at Live Aid. Telegraph, July, 2020

Inside Gwyneth Paltrow’s wacky Goop London health summit – at £1,000 a ticket. Telegraph, June, 2019

For The Pool UK:
Following the closure of The Pool and the disappearance of its online archive, I have gathered a few of my pieces – view them here.

Video:
What it’s like getting your child’s GCSE results amid exam fiasco: The Telegraph
The Pool Meets… Jamie Oliver
The Pool Meets… Davina McCall

Editing and commissioning

Elizabeth Holmes, the female Steve Jobs whose ‘medical miracle’ fooled America
July, 2021

Maya Forstater: ‘I am fighting for the right to say men can never be women’
June, 2021

Nicole Daedone: ‘Inside the multi-million dollar orgasm cult endorsed by Hollywood’
April, 2021

Special supplements: Parent and student’s guide to A-level results day; Guide to Clearing July/August 2019, 2020, 2021; Your no-nonsense guide to saving the planet November, 2019

Jeremy Heywood: ‘Inside the world of the extraordinary man who ruled Number 10’ (Magazine and newspaper exclusives)
January, 2021

Alison Lapper: First interview following her son’s death: ‘All I ever wanted to do was love him’ November, 2019

Stormy Daniels UK exclusive: ‘If I could go back I’d say no’ November, 2018

Branded content, concepts and copy writing

John Lewis x Apple Watch
EY
Boden
Marks & Spencer (fashion + home)
Soap + Glory

Caudiele
Sloggi
Sainsbury’s Tu
Amazon Fashion
Selfridges
Pinterest

Blackberry
Garmin
Pandora
Clinique
Michael Kors
Take Five Fraud
French Connection
Mastercard
Starbucks
Swarovski
Lacoste

B2B

Internal and external newsletters for Philip Morris International.

Launches

Conceived and edited quarterly ‘Shoespaper’ (shoe newspaper) for highstreet brand Office which ran in Grazia for three years.

Events

THE POOL UK: Panel events for EY, Lacoste, Clinique and Selfridges.

HATWALK: An overnight guerilla stunt in association with the Mayor Of London for the Cultural Olympiad. July, 2012

GRAZIA 10: Fortnight-long interactive exhibition and events in The Getty Gallery to celebrate the magazine’s tenth birthday. Jan, 2015

WESTFIELD POP UP: We uprooted the office and edited the magazine in a glass box in the middle of the shopping centre, staging interactive events throughout the week. Oct, 2008

HOUSE OF GRAZIA: A London Fashion Week campaign with Matches Fashion. Feb 2015