I am a senior editorial and commercial content editor who has worked across some of the UK’s leading titles including The Daily Telegraph, The Pool and Grazia magazine, in both an editorial and branded content capacity (print and online).
I have ten+ years’ commercial content experience, originating and overseeing campaigns at Grazia and The Pool. Brands I have worked with include EY, M&S, Office Shoes, John Lewis, French Connection, O2, Sainsbury’s Tu and Starbucks. All this means I can give any brief a winning creative spin, turn my hand to most subjects – from lifestyle to news and B2B – and work to different brands’ tone of voices.
I also know how to get a project off the ground – I have been on the launch team of two award-winning media brands: Grazia Magazine and The-Pool.co.uk (no longer live) and launch editor for the magazine, What To Wear Magazine. At The Telegraph I helped bring digital event franchise, Telegraph Live to life.
I hold a professional diploma in Digital Marketing (SEO, social media, Google Analytics and email marketing).
I’m always open to new projects and collaborations, so do get in touch if you’d like to discuss how we can work together.
Please contact me via email at Lucy.firstname.lastname@example.org. I am also on Twitter and Instagram.
Branded content, concepts and copy writing
Feel Better In A Week with Apple Watch
Influencer campaign that tasked the watch to help them feel fitter, calmer or less stressed in a week, for The Pool UK. More here.
EY Future proof your child and career
Two-pronged campaign over 18 months talking to millennial women and mothers. More here.
Grazia Fash Factor x Blackberry Z10
A two-year campaign (digital, event and print) which gave Blackberry the style kudos it was looking for. More here
Campaign to raise awareness of Starbuck’s new Teavana range. More here.
A quarterly newspaper that ran for four years, inserted into Grazia and distributed in Office stores nationwide. More here.
Year-long fashion campaign that piggybacked Grazia’s publication day. More here.
Garmin: How To Get Fit In Your Lunch Hour: Video
Clinique: Videos + editorial special themed weeks.
Michael Kors: Gifs + social videos + articles
Take Five Fraud: Social-first campaign
Mastercard: Travel blogs + social
Lacoste: Video + articles
Soap + Glory: Video + podcast series ‘Sunday Soak’
Sloggi: Just say no’ article campaign/movement
Caudiele: Beauty video series
Selfridges: Events + articles
Pinterest and Marks & Spencer: Fashion, gifting + home blogs
Boden: Influencer events
Pandora, Swarovski + French Connection, Amazon Fashion: Fashion articles and shopping events/talks.
Media strategist for a thought leadership PR agency – placing and ghost writing articles in the media for business leaders in a diverse range of fields + social media strategy.
Internal and external newsletters for Philip Morris International.
Inside fashion designer Virgil Abloh’s private life with wife Shannon. New York Post, November, 2021
‘Renovating our house was the ultimate test of our marriage’ Telegraph, July, 2021
‘In 11 days we lost nine of
our residents’: A care home manager on the cost of Covid. Telegraph Magazine, December, 2020
‘Remembering the year to forget’: Review of the year, Telegraph Magazine, December 2020
‘I felt a wave of cool anger’: Australian ex-PM Julia Gillard on calling out Tony Abbott’s sexism. Telegraph Magazine, October, 2020
‘Elton cooked burgers and Freddie stole the show’: an insider’s view backstage at Live Aid. Telegraph, July, 2020
Inside Gwyneth Paltrow’s wacky Goop London health summit – at £1,000 a ticket. Telegraph, June, 2019
For The Pool UK:
Following the closure of The Pool and the disappearance of its online archive, I have gathered a few of my pieces – view them here.
What it’s like getting your child’s GCSE results amid exam fiasco: The Telegraph
The Pool Meets… Jamie Oliver
The Pool Meets… Davina McCall
Elizabeth Holmes, the female Steve Jobs whose ‘medical miracle’ fooled America
Maya Forstater: ‘I am fighting for the right to say men can never be women’
Nicole Daedone: ‘Inside the multi-million dollar orgasm cult endorsed by Hollywood’
Special supplements: Parent and student’s guide to A-level results day; Guide to Clearing July/August 2019, 2020, 2021; Your no-nonsense guide to saving the planet November, 2019
Jeremy Heywood: ‘Inside the world of the extraordinary man who ruled Number 10’ (Magazine and newspaper exclusives)
Alison Lapper: First interview following her son’s death: ‘All I ever wanted to do was love him’ November, 2019
Stormy Daniels UK exclusive: ‘If I could go back I’d say no’ November, 2018
THE POOL UK: Panel events for EY, Lacoste, Clinique and Selfridges.
HATWALK: An overnight guerilla stunt in association with the Mayor Of London for the Cultural Olympiad. July, 2012
GRAZIA 10: Fortnight-long interactive exhibition and events in The Getty Gallery to celebrate the magazine’s tenth birthday. Jan, 2015
WESTFIELD POP UP: We uprooted the office and edited the magazine in a glass box in the middle of the shopping centre, staging interactive events throughout the week. Oct, 2008
HOUSE OF GRAZIA: A London Fashion Week campaign with Matches Fashion. Feb 2015